Mr. Peter Thompson reports

NATIONAL BANK INSURANCE PARTNERS WITH BREATHE LIFE TO REDEFINE THE PURCHASE OF LIFE INSURANCE

National Bank of Canada's National Bank Insurance Firm Inc. has partnered with Breathe Life, a leading Canadian insurance technology firm specialized in developing direct on-line insurance distribution solutions. This alliance will accelerate the availability of more secure and frictionless life insurance products to consumers directly on-line.

Designed by Breathe Life and offered via a network of dedicated licensed agents attached to National Bank Insurance, National Bank Insurance's latest term life insurance solution is among the most competitive in the market. It features an integrated, single-session quote creation and application process. The solution presents unique advantages, including up to $30,000 coverage in the event of a critical illness diagnosis and up to $750,000 coverage eligibility.

"We're thrilled to team up with a market leader like Breathe Life to continue driving forward relevant and seamless solutions for our clients," commented Peter Thompson, National Bank Insurance's president and senior vice-president of insurance. "We're proud to offer the most differentiating life insurance product of this category in the market, which truly reflects consumer habits, preferences and needs. For us, it's fundamental to empower clients to choose how and when to purchase insurance, in a secure and effortless way. And for clients who want support in the process, our seasoned team of agents is only a phone call away to provide guidance and advice."

"The life and health insurance category is a relatively untapped financial segment, especially in the on-line space. We're excited to work with a partner like National Bank Insurance that has seized the opportunity of taking a leadership role in reshaping the insurance industry with a customer-centric approach," commented Ian Jeffrey, co-founder and chief executive officer of Breathe Life. "For Breathe Life, this partnership is the first of many more to come and we're already looking ahead to introduce new breakthrough solutions in the coming months."

Key features of National Bank Insurance term life insurance product include the following.

Critical illness diagnosis coverage

In the event of a critical illness diagnosis, National Bank Insurance term life insurance will automatically pay 10 per cent of insured amount (up to a maximum of $30,000).

Flexible coverage

The National Bank Insurance term life insurance product offers flexible temporary coverage for 10-year or 20-year terms.

Speed

The term life insurance applications can be completed entirely on-line in a few minutes.

Mobile focused

Simple and rapid application and approval via a smart phone; since its on-line launch, 70 per cent of traffic and purchases originate from mobile devices, ensuring engagement with a new generation of on-line insurance clients.

Dedicated customer service

Clients can schedule an appointment with an agent at any time, even after completing applications or after policy purchase. A fully licensed agent is always available to provide advice and answers, as needed.

Coverage eligibility

The term life insurance policy offers coverage for up to a maximum of $750,000.

About National Bank of Canada

With $262-billion in assets as at Oct. 31, 2018, National Bank of Canada, together with its subsidiaries, forms one of Canada's leading integrated financial groups. It has more than 23,000 employees in knowledge-intensive positions and has been recognized numerous times as a top employer and for its commitment to diversity.