The Globe and Mail reports in its Friday edition that chief executive officer Don Walker says Magna International would
be an awesome partner to manufacture
vehicles for Apple, Google or other new entrants
that might decide to jump into
the automotive business. The Globe's Greg Keenan writes that Mr. Walker says, "[With] our ability to
do small-volume niche vehicle
production and help with the
engineering and the launch and
the procurement we'd be a
logical person for anybody if
they have small volume or [are]
a new entrant coming out."
Google already has self-driving
vehicles on the road and Apple
is widely believed to be developing a vehicle that would hit the
streets by the end of the decade.
The entrance of such companies
with huge cash piles and strong
brands has the potential to reshape
the auto industry, says Mr. Keenan.
Among the reports about
Apple developing a car were
rumours that it has visited Magna
operations in Austria that assemble
vehicles on contract for
several automakers. Mr.
Walker has refused to comment
on whether there are discussions
with Apple or other potential
new customers.
Mr. Walker says entering the auto
industry would be a huge task
for a new player.
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