Mr. Matei Olaru reports

LIFT & CO. BEGINS INTERNATIONAL EXPANSION WITH A BEACHHEAD EUROPEAN EVENT IN BERLIN, GERMANY

Lift & Co. Corp. has selected Berlin as the beachhead entry into the European market through a newly announced Lift & Co. cannabis business conference Europe (LCBC Europe). Happening on Sept. 5, 2019, and Sept. 6, 2019, at the Berlin Congress Centre, the inaugural LCBC Europe leverages Lift & Co.'s established role as the trusted authority in the Canadian cannabis industry to bring European and Canadian stakeholders together under its banner event series.

"After extensive assessment, we determined that the European market lacks an authoritative connection between Canada's leaders and emerging local players. Today's announcement is the first step of our platform expansion into the regulated European cannabis industry, where we see further opportunities in consumer education and analytics," commented Matei Olaru, chief executive officer of Lift & Co. "LCBC Europe not only lays tracks to position Lift & Co. as a leader in the global CPG-like [consumer packaged goods] cannabis industry, but brings additional diversified revenue streams to our shareholders. We expect that with each new market the company penetrates, our investors will be rewarded with accelerated growth that builds into our unique and well-established value proposition."

The company's annual business conferences in Toronto and Vancouver are perpetually sold-out, must-attend events that attract the who's-who of the cannabis industry. The most recent LCBC Vancouver this past January broke previous attendance records by drawing more than 700 delegates and was described by The Province as, "A diverse and comprehensive look at the cannabis space, with representatives and industry experts converging to educate and inspire, sharing insights and experiences into the nation's leading market."

With the LCBC Europe, Lift & Co. aims to leverage its leadership in the Canadian industry and established industry network for the benefit of European businesses. Having legalized the consumption of cannabis for medical purposes in 2017, Germany is the epicentre of the European Union's growing cannabis market, which is estimated to reach $127-billion by 2025. As the global cannabis industry transforms into a new consumer packaged goods industry, the company's events strategically consolidate emerging businesses and stakeholders into clients of the Lift & Co. platform, where future growth opportunities arise through touch points, such as insights into market data.

LCBC Europe is a two-day conference comprising a series of presentations and panel discussions designed to provide delegates with actionable insights into the best practices in patient education, including product preferences, and the latest market data and emerging trends in cannabis. Select local and international cannabis companies will also have the opportunity to showcase their work at the event through LCBC Europe's business-to-business trade show component.

Details on programming and ticket sales will be available at the company's website. Cannabis businesses interested in participating in the LCBC Europe are encouraged to contact sales@lift.co.

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