19:40:45 EDT Thu 28 Mar 2024
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Imagination Park Technologies Inc
Symbol IP
Shares Issued 72,781,470
Close 2019-02-21 C$ 0.075
Market Cap C$ 5,458,610
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Imagination Park releases XenoPlay version 3.3

2019-02-21 09:36 ET - News Release

Mr. Alen Silverrstieen reports

IMAGINATION PARK INTRODUCES AR TOOL FOR ADVERTISING & BRANDING

Imagination Park Technologies Inc. has released its XenoPlay platform. XenoPlay version 3.3 is packed with features that allow advertising and marketing professionals to create augmented reality (AR) campaigns within minutes without the need for any programming or technical expertise.

"Although many agencies know how to develop great brand campaigns, they usually don't know if their campaigns are working," said Alen Paul Silverrstieen, chief executive officer and president of Imagination Park. "Now, Imagination Park's XenoPlay can provide the agencies with activation details about who has viewed their ads, billboards and end caps. The agencies can also send those details sent to the clients for further engagement. And to help promote this feature set and drive sales to agencies, we've added advertising and marketing industry veteran Simon Schatzmann."

Industry leader added to drive agency and brand adoption of XenoPlay

Mr. Schatzmann has joined Imagination Park as vice-president of sales to introduce the advertising and marketing world to AR technology that will forever change the way brands market to customers.

Mr. Schatzmann is a media and technology leader with over two decades of sales and business development experience leading teams and scaling business. His professional accomplishments include managing over $500-million in media and technology sales transactions. Mr. Schatzmann has held executive positions at Intellectsoft, Blue Silver/Zeus Media, Viacom/MTV, Conde Nast and The New Yorker managing and overseeing sales, licensing, emerging technology and media. He was also the publisher of licensing, new-business development and brand management for Pokemon USA.

"AR offers agencies a completely untapped landscape to engage customers like never before," said Mr. Schatzmann. "Simply pointing your cellphone at a sign, ad, billboard, logo, product or virtually anything will trigger the creative content instantly. XenoPlay's real-time marketing campaign analytics tracks and measures the results, so agencies and their clients always know their true ROI."

About AR advertising and branding

Augmented reality advertising and promotions are immersive and engaging, which generates emotional connections with consumers. By providing a mobile interaction, consumers enjoy the brand messaging similar to a gaming experience. Ultimately, this builds brand awareness, which is shared on social media and conveys an overall positive message to the target audience. Using AR to bring logos to life with video messages or animated objects provides a dynamic platform to continually convey a corporate message and/or the benefits of a produce or service effectively and easily.

With AR, agencies can:

  • Bring a catalogue, print advertisement or brand package to life by using AR to offer special content, videos and even coupons;
  • Use an AR story (scavenger hunt) to encourage consumers to engage with a brand throughout a physical or digital location and enter a sweepstake to win a prize;
  • Advertising and promotional content can easily be changed any time to promote specific campaigns, seasonal programs or other special engagement opportunities.

About Imagination Park Technologies Inc.

Imagination Park Technologies creates engaging and interactive holographic content delivered by its cloud-based augmented reality enterprise platforms. The company provides augmented reality products for mobile phones and wearable headsets as well as rapid deployment of AR solutions without the need for developers, while integrating artificial intelligence.

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