Mr. John LeBoutillier reports

CONFERENCE CALL ADVISORY - IA FINANCIAL GROUP ANNOUNCES DATE OF 2016 FIRST QUARTER RESULTS AND ANNUAL MEETING

Industrial Alliance Insurance and Financial Services Inc. will disclose its earnings results for the first quarter of 2016 on Thursday, May 5, 2016. Management will discuss the results during a conference call to be held at 11:30 a.m. (ET), followed by the company's annual meeting at 2 p.m. (ET).

First quarter 2016 earnings results

The conference call will be held at 11:30 a.m. on Thursday, May 5, 2016. The conference call can be accessed by calling 1-800-681-1621 (toll-free). Please note that the question-and-answer period following will be reserved for financial analysts.

A webcast of the conference call (in listen-only mode) will be available on the iA Financial Group website.

A replay of the conference call will be available for a one-week period starting at 2 p.m. (ET) on Thursday, May 5, 2016, until 12 a.m. (ET) on May 12, 2016. To listen to the replay, call 1-800-558-5253 (toll-free) and enter access code 21807897.

A transcript of the conference call will be posted the week following the conference call on the company's website, under "about iA," in the investor relations/financial reports section.

All documents related to iA Financial Group's first quarter earnings results will be published on the company's website, under "about iA," in the investor relations/financial reports section, at around 9 a.m. (ET) on Thursday, May 5, 2016.

Annual meeting

John LeBoutillier, chairman of the board, and Yvon Charest, president and chief executive officer, invite the media to attend the iA Financial Group annual meeting, which will be held on Thursday, May 5, 2016, at 2 p.m. (ET), at the Quebec City Convention Centre, 1000 Rene-Levesque Blvd. E, Quebec City. A webcast and a video conference of the annual meeting will be available on the company's website under "about iA," in the investor relations/events and presentations section.

Mr. Charest will be available after the annual meeting to meet with media. Journalists who cannot attend the press conference and who would like to schedule an interview with Mr. Charest are asked to contact Pierre Picard, public relations manager, at 418-684-5000, extension 1660.