An anonymous director reports

INDUSTRIAL ALLIANCE ANNOUNCES THE ISSUANCE OF A REDEMPTION NOTICE TO HOLDERS OF NON-CUMULATIVE CLASS A PREFERRED SHARES SERIES F

Further to the approval of the Autorite des marches financiers (Quebec), Industrial Alliance Insurance and Financial Services Inc. has sent today to all shareholders of its non-cumulative Class A preferred shares, Series F, a formal notice and instructions for the redemption of the Series F preferred shares outstanding as of today. Upon the Series F redemption scheduled for March 31, 2015, Industrial Alliance will pay to the holders of the Series F preferred shares the redemption price of $26 less any taxes required to be withheld or deducted. There are four million Series F preferred shares outstanding as of today.

Separately from the redemption price, the final quarterly dividend of 36.875 cents per Series F preferred share will be paid in the usual manner on March 31, 2015, to shareholders of record on Feb. 27, 2015. After the Series F preferred shares are redeemed, holders of Series F preferred shares will cease to be entitled to distributions of dividends and will not be entitled to exercise any rights as holders other than to receive the redemption price and the final quarterly dividend described above.

We seek Safe Harbor.