Mr. Jason Redman reports

UP CANNABIS RELEASES STATEMENT ON INITIAL SALES IN ONTARIO

Newstrike Brands Ltd. has released a statement from Jay Wilgar, chief executive officer of Newstrike and its wholly owned subsidiary Up Cannabis Inc., in response to the commencement of adult-use cannabis sales in Ontario -- the company's forecasted largest market -- that began on Oct. 17.

"Many of our shareholders, customers and the general public have asked us how sales have performed since day 1 of legalization," said Mr. Wilgar, chief executive officer of Newstrike and Up Cannabis. "While it is extremely early in the reporting process, we are very pleased to say that all indications tell us Up Cannabis sales are tracking robustly in all markets where our products are currently sold. It is encouraging to see adult-use consumers choosing our products, and the response to our brand and product at the Ontario Cannabis Store (OCS), both officially and anecdotally, has been overwhelming. We are pleased with how well the OCS has managed to handle such a high level of consumer demand immediately out of the gate."

According to the OCS, Ontario adult-use consumers placed approximately 100,000 orders in the first 24 hours of its operations, with 12,000 of those orders landing in the first hour after legalization became official. In addition to Ontario, Up Cannabis products are currently being sold in British Columbia, Alberta and Nova Scotia, all of which are reporting equally robust sales.

Added Mr. Wilgar: "We continue to work in lockstep with the OCS and all our other distribution partners to replenish inventory for sold-out products as required. Ontarians are clearly reacting positively to the arrival of legal sales channels, quickly making the OCS a trusted source for adult-use cannabis sales."

Up Cannabis has built distribution networks with five provinces to date. The company has been cleared as a supplier of cannabis to registered Saskatchewan retail and wholesale permit holders. Up Cannabis was also selected to supply cannabis to the Nova Scotia Liquor Corp. and has formalized supply agreements with the OCS and the Alberta Gaming, Liquor & Cannabis Commission, in addition to having a signed memorandum of understanding with the British Columbia Liquor Distribution.

About Newstrike Brands Ltd.

Newstrike is the parent company of Up Cannabis, a licensed producer of cannabis that is licensed to both cultivate and sell cannabis in all acceptable forms. Newstrike, through Up Cannabis and together with select strategic partners, including Canada's iconic musicians, The Tragically Hip, is developing a diverse network of high-quality cannabis brands.

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