Mr. Jay Wilgar reports

UP CANNABIS COMPLETES HISTORIC FIRST SHIPMENT OF ADULT-USE CANNABIS

Newstrike Brands Ltd.'s wholly owned subsidiary, Up Cannabis Inc., has completed its first shipment of adult-use cannabis as it ramps up production leading up to legalization on Oct. 17.

"With one month to go before adult-use cannabis becomes legalized nationally, our team has worked tirelessly to ensure that our production schedule and provincial shipments remain on track," said Jay Wilgar, chief executive officer of Newstrike and Up Cannabis. "I am extremely proud of the work our team has put into executing on our plans and look forward to expanding our shipments as we approach legalization and beyond."

Up Cannabis has worked to begin building distribution networks with five provinces to date. The company was last week cleared as a supplier of cannabis to Saskatchewan retail and wholesale permit holders once registered on Oct. 17, 2018. Up Cannabis has also been selected to supply cannabis to the Nova Scotia Liquor Corp. and has formalized supply agreements with the Ontario Cannabis Store and the Alberta Gaming, Liquor & Cannabis Commission, in addition to having a signed memorandum of understanding with the British Columbia Liquor Distribution.

About Newstrike Brands Ltd.

Newstrike is the parent company of Up Cannabis, a licensed producer of cannabis that is licensed to both cultivate and sell cannabis in all acceptable forms. Newstrike, through Up Cannabis and together with select strategic partners, including Canada's iconic musicians The Tragically Hip, is developing a diverse network of high-quality cannabis brands.

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