Mr. Ben Kovler reports

GREEN THUMB INDUSTRIES (GTI) COMPLETES ACQUISITION OF CALIFORNIA-BASED FOR SUCCESS HOLDING COMPANY, OWNER OF BEBOE BRAND

Green Thumb Industries Inc. has closed on the acquisition of For Success Holding Company, the Los Angeles-based creator of the lifestyle suite of Beboe-branded cannabis products. The acquisition was previously announced on Feb. 5, 2019.

Beboe exclusive special edition silver vaporizer pen in celebration of the Barneys and Beboe partnership

Beboe is the leader in luxury cannabis with a mission to destigmatize legal cannabis through heightened experience and education. Beboe is best known for its thoughtful design aesthetic of its iconic rose gold vaporizing pens and edible pastilles, and each product is curated with a unique blend of socially dosed tetrahydrocannabinol and cannabidiol. Beboe is currently available in more than 125 retail locations in California and Colorado and via home delivery across California. In 2018, Beboe launched a direct-to-consumer hemp-derived CBD line of products and introduced several collaborations, including a CBD-infused drink with wellness brand Dirty Lemon.

In early 2019, Barneys New York announced an exclusive partnership with Beboe for a first-of-its-kind luxury cannabis lifestyle and wellness concept shop, "The High End." The shop will debut at Barneys' Beverly Hills flagship in March with plans to expand to additional locations in the near future. The collaboration includes an exclusive special edition packaging and a silver Beboe vaporizer pen in celebration of the project. With the acquisition by Green Thumb, Beboe products will become available beyond California and Colorado with distribution in select markets.

"The meticulously crafted suite of Beboe products supports the premium segment within GTI's brand portfolio and is firmly aligned with our long-term growth strategy," said Green Thumb founder and chief executive officer Ben Kovler. "Beboe has an extremely talented team, a robust innovation pipeline, an aligned vision on the future of cannabis and a groundbreaking partnership with Barneys New York. We are thrilled to have the visionary Beboe team officially on board with GTI."

Co-founded by artist Scott Campbell, the Beboe brand is a tribute to Campbell's beloved grandmother, Be Boe, who baked Campbell's mother marijuana-infused brownies to help her tolerate chemotherapy. He is known throughout the world as being one of the most influential figures in modern tattoo culture and has partnered with luxury brands such as Louis Vuitton, Berluti, Constellation Brands and Marc Jacobs. His work appears on the bodies of Johnny Depp, Jennifer Aniston, Robert Downey Jr., Orlando Bloom and countless others. Mr. Campbell is best known for bringing what was once an underground trade to the front lines of contemporary art and luxury culture and, through Beboe, he is working to bring the cannabis industry out of fringe culture and into the highest levels of appreciation.

Co-founder Clement Kwan has a long history in executive roles across the fashion industry. He has been integral to the growth and success of brands such as Theory, Diesel, and Dolce & Gabbana. In 2012, Mr. Kwan took on the role of president, heading the United States business of YOOX Group. Under his leadership, YOOX grew to become the defacto luxury e-commerce platform in fashion operating the sites for most major fashion brands. He helped oversee YOOX's acquisition of Net-A-Porter Group, which created an entity that controlled both the order fulfilment side and a powerful consumer-facing editorial platform. He then bowed out of fashion and set his sights on cannabis, starting For Success Holding with Beboe being just the first of his brands to launch.

"In appreciation of all my grandmother did to bring warmth and love into our house, we started Beboe to offer the same sense of care and possibility for people like myself, high-functioning adults, who don't have the patience for anything less than the best possible experience," said Mr. Campbell. "The Beboe team has worked so hard on the Barney's high-end project and ensuring that we have continued, exciting growth. Now with GTI, all those efforts have the support and infrastructure to reach a national audience."

Mr. Kwan added: "We aligned with GTI because we agree with their strategies and philosophies. We believe cannabis enhances the quality of life, and to be able to improve the lives of more people with Beboe's introduction into additional stores and new markets is extremely gratifying. With the support and national platform of GTI, partnerships like Barneys will have a broader reach and we will waste no time in growing Beboe brands' availability and to help define cannabis's place in American culture."

About Green Thumb Industries Inc.

Green Thumb Industries, a national cannabis cultivator, processor and dispensary operator, is dedicated to providing dignified access to safe and effective cannabis nationwide while giving back to the communities in which it serves. As a vertically integrated company, the company manufactures and sells a well-rounded suite of branded cannabis products including flower, concentrates, edibles and topicals. The company also owns and operates a rapidly growing national chain of retail cannabis stores called Rise. Headquartered in Chicago, Ill., the company has 10 manufacturing facilities and licences for 70 retail locations across nine highly regulated U.S. markets.

About Beboe

Beboe is the Los Angeles-based leader in luxury cannabis. Founded in 2017 by friends and cannabis growers Mr. Campbell and Mr. Kwan, Beboe's mission is to destigmatize legal cannabis through heightened experience and education. With sleek packaging and social dosing, Beboe offers the sophisticated cannabis consumer an experience unlike any other on the market. In 2017, Beboe launched cannabis vaporizing pens and edible pastilles, each curated with a unique blend of tetrahydrocannabinol and cannabidiol.

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