04:25:57 EDT Tue 23 Apr 2024
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or Name
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Good Life Networks Inc
Symbol GOOD
Shares Issued 76,443,976
Close 2018-08-30 C$ 0.205
Market Cap C$ 15,671,015
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Good Life Networks firms up Impression X acquisition

2018-08-30 16:10 ET - News Release

Mr. Jesse Dylan reports

GOOD LIFE NETWORKS INC. ANNOUNCES DEFINITIVE AGREEMENT TO ACQUIRE IMPRESSION X

Good Life Networks Inc. has entered into a definitive agreement to acquire all of the issued and outstanding shares of Impression X Inc., a leading connected television (CTV) advertising technology company. The definitive agreement follows a binding letter of intent entered into between the two companies, which was originally announced in a company press release dated May 17, 2018. Good Life Networks will acquire the purchased shares for an aggregate purchase price of up to $4.5-million (U.S.).

Under the terms of the definitive agreement, consideration for the purchased shares will consist of the following:

  1. $500,000 (U.S.) in cash, payable to the shareholders of Impression X at closing;
  2. $400,000 (U.S.) in common share purchase warrants of the company, payable to the vendors at closing, based upon the greater of either the 10-day volume-weighted average trading price of the company's common shares on the TSX Venture Exchange immediately prior to the date of issuance, or the lowest price permitted by the policies of the TSX-V;
  3. A performance earnout of up to $1-million (U.S.) in cash, based on agreed-upon milestones;
  4. A performance earnout of up to $2.6-million (U.S.) in warrants, based on the greater of either the 10-day volume-weighted average trading price of the company's common shares on the TSX-V immediately prior to the date of issuance, or the lowest price permitted by the policies of the TSX-V.

Management of Good Life Networks is comfortable that it has the resources available and on hand to complete the acquisition of the purchased shares. The definitive agreement was negotiated at arm's length.

"We believe this acquisition should be immediately accretive to earnings," said Jesse Dylan, chief executive officer of Good Life Networks. "CTV is a very exciting revenue vertical for us, as an increasing number of consumer TVs are connecting on-line. This acquisition and expansion into CTV is a perfect example of how we continue to leverage our technology to grow the company and create value for our shareholders."

The IAB (Interactive Advertising Bureau) changing TV experience report indicates that 56 per cent of consumer TVs are now IP (Internet protocol) connected. The IAB anticipates CTV advertisement revenues are projected to hit $31.5-billion in 2018, up 275 per cent from $8.4-billion in 2015.

"GLN technology will substantially elevate the industry-leading performance of Impression X's CTV platform," said Matt Hopkins, chief executive officer of Impression X. "The growing popularity of CTV is bringing important new opportunities traditionally associated with digital media to the television ecosystem, such as interactivity, data and targeting. The combination of Impression X's platform powered by GLN technology will create an opportunity to be one of the leaders in this emerging CTV space."

The company anticipates the completion of the acquisition by Sept. 28, 2018, pending TSX-V acceptance.

About Good Life Networks Inc.

Good Life Networks is a patent-pending machine-learning programmatic video advertising technology company that does not collect PII (personal identifiable information).

We seek Safe Harbor.

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