Mr. Richard Whitehead reports
STRATEGIC NEW HIRES AT SUBSIDIARY COMPANY FORO TECHNOLOGIES
Fundamental Applications Corp. has appointed three new team members to fill key functional
roles. Leanna Haakons has been added as director of business development, Cornel Fota as director of
software development and Charles Shapiro in marketing.
As director of business development, Ms. Haakons of Black Hawk Financial will lead the enterprise
sales and partnerships initiatives for Foro Technologies. She brings to the company over 10 years of
experience working within financial and technology organizations to create new business strategies, market
initiatives and form mutually beneficial joint ventures. Ms. Haakons has obtained financial services
regulatory licensing and completed postsecondary education in multiple jurisdictions including Canada,
the United States and Europe. She holds a commerce degree from Ryerson, certificate in private capital markets
from Pepperdine and CFA Investment Management Certificate from the FSA U.K.
Mr. Shapiro joins the team to spearhead product launch and promotional activities for the Foro student
marketplace smart phone application. Prior to joining the company, Mr. Shapiro founded several
entrepreneurial start-up ventures targeting students, held senior sales roles in real estate and played
professional baseball for the Stock City Cubs based out of Austria. Mr. Shapiro will use his unique skill set to
connect with the millennial generation in order to stimulate brand awareness, product interest and
downloads for the Foro student marketplace. Mr. Shapiro holds an associate degree in marketing from
Pacific University, Oregon, and attended the Sauder School of Business at the University of British
Columbia.
Mr. Fota comes to Foro Technologies on contract with over 20 years of experience in software
development including senior leadership roles. As director of software development, he will plan and
design new product features for Foro while overseeing the day-to-day management of the software
development team. The instalment of Mr. Fota in a hands-on, team management capacity further allows
the company to leverage and capitalize on the strategic capabilities of Ali Saheli. In support of this
initiative, Mr. Saheli has stepped down as the company's chief technology officer and joined the
company's advisory board to focus on strategic growth initiatives for the Foro student marketplace. Mr. Fota holds a master's degree in computer engineering from the Politehnica University of Bucharest, Romania.
"The core team at Fundamental is taking shape with high-calibre talent," commented Richard Whitehead,
chief executive officer of Fundamental. "In an entrepreneurial and growing company like ours, it's
absolutely critical to integrate people with the right core skills and an understanding of the multitasking
demands of a start-up. I feel strongly that these additions will have a big impact on our success and help
mitigate unknown future risk. Leanna will help our advertising partners promote their products in a new and
experiential way. Charles will ensure Foro connects with the millennial generation and is fun and engaging
on campuses in Canada and the United States. Cornel is the perfect person to take on the day-to-day
demands of software development to free up Ali to work with me on growing the Foro business unit."
All new additions to the team have been hired as independent contractors with the expressed intent to grow
user adoption of the Foro student marketplace both quickly and strategically.
We seek Safe Harbor.
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