The Financial Post reports in its Tuesday, April 10, edition that Canadian Tire is revamping its loyalty program and for the first time bringing it into its other stores, including Sport Chek and Marks, under a brand symbol that has signified the retailer since its inception in 1940: the red triangle.
The Post's Hollie Shaw writes that Triangle Rewards marks the loyalty program's first major overhaul since Canadian Tire launched a digital app and loyalty card in 2014 to complement its paper Canadian Tire "money" program. Canadian Tire Money will continue to be handed out at stores to debit or cash-paying customers who do not have a loyalty card or app.
The program's enhancements, however, come after a period of deep consumer frustration with some of Canada's biggest loyalty programs over technical glitches, problems with point redemptions and concerns about privacy and data breaches. Despite that, data suggests Canadians are still heavy users of loyalty programs, which retailers have viewed as an increasingly important tool to hold on to their customer bases.
Canadian Tire suggests "loyalty fatigue has to do with the number of programs out there as opposed to (a lack of) willingness to collect rewards."
© 2024 Canjex Publishing Ltd. All rights reserved.