02:19:41 EDT Fri 29 Mar 2024
Enter Symbol
or Name
USA
CA



Canadian Tire Corp Ltd
Symbol CTC
Shares Issued 3,423,366
Close 2017-08-10 C$ 229.14
Market Cap C$ 784,430,085
Recent Sedar Documents

FP says Canadian Tire gets a grip on the weather

2017-08-11 09:02 ET - In the News

The Financial Post reports in its Friday edition that technology enhancements at Canadian Tire helped it beat a longstanding curse in its second quarter among retailers who carry a proportion of seasonal goods -- the weather. The Post's Hollie Shaw writes that while record levels of rain in April and May could have ruined the quarter, Canadian Tire outperformed expectations, in part because it has diversified its assortment of goods and used technology to mine customer information and target more effective promotions. On Thursday it posted a 14-per-cent increase in earnings per share. Canadian Tire retail president Allan MacDonald says, "Our reliance on weather alone is not what it once was. Canadian Tire has undergone fundamental changes since implementing more advanced data analytics, which are used to help plan flyers, loyalty strategies and promotional events. Mr. MacDonald says: "Analytics helped us act more deliberately in response to the lack of spring in April and May. In the past, we may have responded too swiftly or relied on intuition when the quarter started softly, but today we have a better understanding of consumer and category sensitivities in response to outside influences like weather."

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