The Globe and Mail reports in its Friday, May 12, edition that chief executive officer Stephen Wetmore has set out to make Canadian Tire the "undisputed" top retail brand in Canada within five years. The Globe's Marina Strauss writes that Mr. Wetmore concedes Canadian Tire has set a lofty goal for itself since he was unexpectedly reinstalled in the top job last summer after retiring from it about 18 months earlier. While Canadian Tire has managed to survive big U.S. retail invasions, it has brought back Mr. Wetmore to fight off emerging forces, counting on his savvy as a "transformational" leader at a time of unprecedented retail change, said chairman Maureen Sabia on Thursday. Mr. Wetmore added: "We are in the midst of a 'retail revolution' and companies are having to react quickly. Digital devices are the starting point for information, entertainment, social engagement and, of course, commerce. Established retailers are facing difficult investment decisions." Canadian Tire is racing to bolster its on-line shopping and other digital and data analytics initiatives, pushing it to operate more nimbly to shore up its bottom line and offset heavy investments.