The Globe and Mail reports in its Saturday edition that the cannabis industry is still finding its feet. The Globe reports that the limited number of retail locations in many provinces quickly ran out of stock on Oct. 17, the day recreational pot became legal, and provincial on-line sites struggled to keep up with demand. Now, after years of promises in the lead-up to legal weed, growers and retailers have to show themselves to be reliable suppliers, capable of meeting financial projections to support their lofty stock prices. They must also lure increasing numbers of enthusiasts to the world of weed through clever branding and by convincing Canadians that pot can have a place in their social lives alongside, or instead of, alcohol. Last week, shares in the industry weakened as legalization approached and came into force, prompting investors to take stock of what pot companies have to deliver now and what their real prospects are. AltaCorp analyst David Kideckel says, "We're going to start seeing the winners and losers in early 2019." Then, and beyond, the industry has key questions to answer about such issues as supply and demand, meeting financial targets, accessing export markets and a host of others.