Mr. Jody Hammell reports

BIG ROCK BREWERY'S NEW CITRADELIC SINGLE HOP IPA, AVAILABLE NOW IN BOTTLED SIX PACK

Big Rock Brewery Inc. is kicking off 2016 with a new Signature Series offering, a single-hop Citra IPA (India pale ale) called Citradelic.

When the Calgary-based brewery set out to build another local brewery in Vancouver's Brewery Creek district, the goal was to further drive innovation throughout Canada's craft beer communities. Big Rock British Columbia brewmaster Jody Hammell was given the keys to a brand new brewery, set up to do things the brewhouse in Calgary wasn't necessarily designed to do. Citradelic is the first of many delicious results of that plan. It has been such a hit with West Coast drinkers that it's now won the right to debut in other provinces.

"The inspiration for this beer came to me when I visited the hop fields of Yakima Valley during harvest," said Mr. Hammell. "Even before I tasted the first batch, the smell of those hops had me spinning."

A refreshing IPA, Citradelic single-hop IPA gets its name from the Citra hops used in the brewing process. Repeated heavy dosing and dry hopping bring out the smooth citrus and tropical tones of a hop grown in one of the most fertile and productive hop-growing regions in the world, the Yakima Valley.

A kaleidoscope of citrus and tropical flavours, Citradelic is a single-hop, unfiltered IPA, with an ABV (alcohol by volume) of 6 per cent and an IBU (International Bitterness Unit) of 60. The product is available in British Columbia, Alberta, Saskatchewan and Manitoba in a bottled six-pack.

Also new with this Big Rock offering is a more consumer-friendly "enjoy by" expiry date (day/month/year) on the bottle's neck. Previous expiry dates have been in the Julian calendar form. Like all Big Rock products, which are all natural and preservative free, Big Rock's beer is best enjoyed fresh!