The Globe and Mail reports in its Tuesday edition that more than 40 per cent of businesses
are likely to ditch their
main financial institution,
says a
recent survey by Modus
Research.
The Globe's David Berman writes that the survey found that 59
per cent of respondents said
they were likely to continue
using their main financial institution
for their banking needs,
leaving 41 per cent who were
prepared to bolt.
Modus boss Charlie Graves says: "This is pretty shocking data. When you have people who
aren't in the 'very likely to continue'
box, they're recognized as
at-risk clients. They could flip
out of the bank at any time."
The survey comes at a time when
traditional banks are dealing
with competitive pressures from
new financial technology, or fintech,
firms that are striving to
undercut incumbent players
with simple on-line services and
transparent fees.
Some institutions scored
better than others in
the survey, though Modus did
not release corporate names.
Credit unions enjoyed the best
results, with 22 per cent of
their customers likely to leave.
Among the biggest banks the results ranged from
a high of 48 per cent who are at
risk of leaving to a low of 31 per
cent.
© 2024 Canjex Publishing Ltd. All rights reserved.