The Globe and Mail reports in its Saturday, Aug. 13, edition that 16-year-old swimming phenom Penny Oleksiak left for Rio as a relative unknown and will return as a national treasure. The Globe's Susan Krashinsky writes that Ms. Oleksiak has won a record four medals so far. The natural next step would be to sign lucrative endorsements. She has an undeniable work ethic. She performs under pressure. Yet, she appears guileless, humble and even genuinely shocked every time she wins. It is the kind of brand-friendly personality marketers love. "I already reached out to find out who her agent is, just to be prepared for my clients when they ask the question," says S&E Sponsorship Group president Brian Cooper. S&E counsels companies including Canadian Tire and Bank of Nova Scotia on negotiating sponsorship deals. Mr. Cooper says, "She's definitely going to have some appeal to corporate Canada." Mr. Cooper believes that if Ms. Oleksiak signed a deal now, she could likely command six figures for a multiyear commitment. He would likely counsel a client to sign her to a three-year endorsement with a two-year option to renew, in order to monitor how her performance develops as she matures.