Mr. Devinder Lamsar reports

SCOTIA ITRADE REINFORCES INDUSTRY LEADERSHIP WITH $9.99 LOYALTY COMMISSION PRICING

Bank of Nova Scotia's Scotia iTRADE has launched loyalty commission pricing of $9.99 flat per equity trade for clients with a combined minimum balance of $50,000 across their eligible Scotiabank accounts or products, including Scotia iTRADE. Eligible accounts and products include credit cards, lines of credit, chequing and savings accounts, mortgages, and investment accounts such as TFSAs, RRSPs and more.

"Our new loyalty commission pricing positions Scotia iTRADE as the first choice for Canadian direct investors and will complement the leadership position established with the $4.99 pricing for highly active investors launched in April," said Bob Grant, managing director and head, global on-line brokerage, Scotia iTRADE.

By trading and investing with Scotia iTRADE, clients benefit from insightful and timely research, and can access a comprehensive array of articles and videos on the investing ideas page to keep them on top of the markets. Other benefits include: powerful, easy-to-use trading technologies, apps for mobile devices and Apple iPad, and educational resources empowering every level of investor and trader. In addition, clients can enjoy complete Scotiabank integration to oversee their investing, banking and borrowing accounts on one screen. With one sign-on, and a fully integrated on-line trading service, clients can easily pay bills, transfer money, trade, review their order status and much more.