The Financial Post reports in its Wednesday edition that the CBC will stream its live television stations on-line for free, a move that could further erode the value of traditional TV subscriptions in an era where many consumers are already cutting the cord. The Post's Emily Jackson writes that on Tuesday, CBC TV started streaming its 14 regional linear television channels for free and launched a paid over-the-top TV subscription service for $4.99 per month. The premium service includes on-demand episodes without advertisements and CBC News Network, which was previously available as a stand-alone for $6.95 per month.
CBC's live TV stations have always been free over the air using an antenna, and are also included in the recently mandated skinny TV packages for $25 per month. Making them free on-line, however, is a relatively new endeavour. CBC sees its service as a complement to existing services such as Netflix, BCE's CraveTV or Amazon Prime Video, especially as consumers increasingly subscribe to multiple services. Brahm Eiley at Convergence Research believes that free access will help CBC bring in more on-line advertising revenue, and could be an option for cord-cutters and cord-nevers who want access to live TV.
© 2024 Canjex Publishing Ltd. All rights reserved.