The Globe and Mail reports in its Saturday edition that as the official broadcaster of NFL Thursday Night Football for the regular season, Rogers Sportsnet has the digital rights to those games in Canada. The Globe's Susan Krashinsky writes, however, the league announced that Twitter would be its exclusive global partner to stream games for the 2016 season. The deal was a sign of things to come with the NFL. When the Thursday Night Football rights came up for renewal, the league wanted to sell TV and streaming separately. When Rogers demurred, the NFL offered the digital-only rights. The deal did not get done. Bell Media took over Thursdays on TV, while a new streaming player, U.K.-based Dazn, locked up the digital rights and used them to propel its launch into Canada, announced last month. "Over the top," or streaming services such as Netflix are nothing new, but the established broadcast players are beginning to wake up to their massive value. Canadians are watching more video than ever, but subscriptions to cable TV services are declining as customers cut the cord. Now, key questions are arising about what an increasingly fragmented streaming market will mean for the companies that distribute those shows.