17:34:55 EDT Thu 28 Mar 2024
Enter Symbol
or Name
USA
CA



BCE Inc (2)
Symbol BCE
Shares Issued 899,470,454
Close 2017-06-09 C$ 60.59
Market Cap C$ 54,498,914,808
Recent Sedar Documents

Globe says BCE, Rogers look to target TV ads

2017-06-12 07:03 ET - In the News

Also In the News (C-RCI) Rogers Communications Inc

The Globe and Mail reports in its Saturday edition that while TV is generally seen as a mass medium, a blanket way to get exposure for their products, TV broadcasters are now telling advertisers that they are working hard to target their commercials to reach the right people. The Globe's Susan Krashinsky writes that this is known as "addressable" TV, and in its ideal form, it means that people watching the same TV show on different TV sets will not necessarily see the same ads during the commercial break. The pipes that actually bring programs to your TV screen are not generally set up for this complex "ad insertion," though some newer systems are. Ad buyers and the marketers they work for are eagerly awaiting a change. BCE has the Bell Fibe product, an Internet protocol system that could allow for targeted ads. "There are some nuances of the Fibe system that haven't allowed us to integrate that ... but it's very much on our road map," said Bell vice-president Kristie Painting. For roughly a year, Bell Media has done more targeted ads in its shows through a partnership with Rogers Communications, but only when they appear on the video-on-demand service on Rogers set-top boxes.

© 2024 Canjex Publishing Ltd. All rights reserved.