The Financial Post reports in its Saturday edition that BCE and Telus are laying it on thick to woo customers and build their customer bases in Manitoba following Bell's $3.9-billion purchase of Manitoba Telecom Services. The Post's Emily Jackson writes that before the acquisition, MTS dominated with about half the wireless market share, followed by Rogers with a third and Bell and Telus with about 10 per cent each. Regulators approved the deal in February on the condition the newly formed Bell MTS divest a chunk of subscribers to Telus and, eventually, a smaller subset to Xplornet Communications. Manitoba is home to more than 900,000 wireless subscribers. Both Bell and Telus updated their annual financial guidance to reflect the additional revenue. Marketing experts, consumer advocates and Telus itself expect a tough slog to win over customers who do not get to choose whether to stay with Bell MTS or switch to Telus. This may be particularly tough given the legacy of MTS. Last week, Telus started migrating about 100,000 Bell MTS customers to its network and kicked off an extensive marketing campaign. Telus will triple its distribution points and spend $1-million on charitable activity in the province this year.