The National Post reports in its Wednesday edition that kids these days do not pay for cable. The Post's Scott Stinson writes that the logic is simple enough: You live on your computer, and for those occasions when one must watch an event live -- a sporting contest, for example -- you can put on your best cap and go to a bar and watch it while drinking a hoppy beer.
Mr. Stinson warns, however, that the bar might soon have second thoughts about showing that game.
Bell and Rogers, the twin oligarchs of the sports-media landscape in this country, have decided to remove their main sports channels from the bundled packages available to businesses that have a liquor licence. They will then offer TSN and Sportsnet as stand-alone packages at significantly increased fees.
So, where they previously had those channels available at a cost not unlike a typical residential subscription, now bars and restaurants will have to pay specifically for the right to have TSN and Sportsnet in their lineups.
Smaller bars will be charged about $120 monthly for both channels on top of existing fees, and the cost increases according to seating capacity. Sports is big business, we are often told, and there it is -- another reminder.
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