The Financial Post reports in its Friday edition that strong demand for wireless services propelled Canada's Big Three providers to a strong finish in 2016. The Post's Emily Jackson writes that telcos BCE, Rogers and Telus added more than 844,000 wireless subscribers last year, pulling in an extra 292,000 subscribers in the fourth quarter alone. Telus, the last of the Big Three to release its results, reported higher quarterly revenue Thursday thanks to a growing base of data-hungry wireless subscribers. Higher costs to attract customers and a $305-million payoff to Telus employees dampened its fourth-quarter profit. The Big Three, which control 90 per cent of the country's mobile market share, all boasted increased revenue per user for both the quarter and the year. Bell added the most subscribers, followed by Rogers with Telus in third. Analysts reacted positively to their financial results even though the cost of signing up new customers and keeping existing ones went up amid more aggressive promotional activity in the holiday season. Meantime, the Big Three lost a collective 16,000 television customers and 504,000 telephone customers last year. Television cord-cutting accelerated from 2015.