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BCE Inc (2)
Symbol BCE
Shares Issued 870,700,037
Close 2017-01-31 C$ 58.66
Market Cap C$ 51,075,264,170
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Post says BCE hangs layoffs on CRTC's Super Bowl rule

2017-02-01 09:22 ET - In the News

The Financial Post reports in its Wednesday edition that Bell Media cited the CRTC's Super Bowl advertising policy as a factor in its decision to cut more than two dozen jobs across the country. The Post's Emily Jackson writes that the media division of telco BCE is reducing positions at more than 24 locations across the country including radio and television stations, spokesman Scott Henderson confirmed in an e-mailed statement Tuesday. "The restructuring is the result of the challenges Bell Media and other Canadian media companies are facing due to increasing international competition, the evolution of broadcast technologies, and advertising and regulatory pressure," Mr. Henderson said. One such regulation is the CRTC's new policy that lets Canadians watch big-budget U.S. ads during the NFL's championship game. Bell contends it will lose millions of dollars from the decision introduced in August since it relies on its ability to sell ad space to recoup the costs of its exclusive rights to broadcast the game in Canada. "There's definitely been a significant revenue impact from the Super Bowl and other regulatory decisions as well," Mr. Henderson said. Bell and the NFL are fighting the CRTC rule in court.

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