14:37:27 EDT Thu 28 Mar 2024
Enter Symbol
or Name
USA
CA



BCE Inc (2)
Symbol BCE
Shares Issued 870,525,651
Close 2017-01-10 C$ 57.99
Market Cap C$ 50,481,782,501
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Globe says BCE can expect less simsub, more competition

2017-01-10 07:41 ET - In the News

The Globe and Mail reports in its Tuesday edition that an unusual coalition comprising the NFL, BCE's Bell Media, Canadian advertisers, and an actors' union has launched a full lobbying blitz aimed at overturning a CRTC ruling that will allow Canadians to view both the U.S. and Canadian feeds of the Super Bowl. Guest columnist Michael Geist writes that the change addresses long-standing frustration with Canadians' inability to view U.S. commercials during the game. CRTC critics who typically call on the regulator to get out of the way are now calling on it to impose the simultaneous substitution rules, and the NFL is emphasizing the Canadian culture benefits of blocking its U.S. broadcast. ACTRA, which issued a press release calling the Super Bowl ruling balanced and protective of the public interest, is going to bat for the NFL. Critics contend that relatively few people care about the issue. However, if Canadians opt for the U.S. feed, that will signal that many more were unhappy and preferred greater choice. Eliminating only the Super Bowl simsub has the practical benefit of starting to move the industry off its reliance on U.S. programming and toward competition rather than regulatory protection.

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