The Globe and Mail reports in its Tuesday, Nov. 22, edition that Shaw Communications' Wind Mobile is changing its name to Freedom Mobile, hoping to make a fresh start and ditch some old baggage at the same time as it prepares to turn on its new, faster network in Toronto and Vancouver. The Globe's Christine Dobby writes that Wind -- now Freedom -- unveiled the new branding on Monday and said it will launch LTE (fourth-generation or long-term evolution) service in its two biggest markets on Nov. 27. These are the first major moves Freedom has made publicly since Shaw closed its $1.6-billion deal for the company on March 1 and management hopes they will mark a new step in the growth of the fledgling carrier. Three new entrant carriers launched after a 2008 public auction for wireless airwaves, but Freedom is the only one that was not sold to one of Canada's Big Three national providers -- BCE, Rogers Communications and Telus. Wind was appealing as an alternative to the incumbent carriers, but since launching in 2009 the company has often faced complaints about poor network quality and customer service. Wind boss Alek Krstajic says, "There was some baggage over the years associated with the Wind name."