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BCE Inc (2)
Symbol BCE
Shares Issued 869,698,468
Close 2016-09-06 C$ 61.78
Market Cap C$ 53,729,971,353
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Globe says BCE's Bell to appeal court's simsub ruling

2016-09-07 08:31 ET - In the News

The Globe and Mail reports in its Wednesday edition that the Federal Court of Appeal has dismissed Bell's appeal of a CRTC policy that will bar broadcasters from swapping their own signals for the Super Bowl. The Globe's Christine Dobby writes that the broadcast regulator announced its intent to implement new policies on the practice of simultaneous substitution (simsub) in January, 2015, starting with the February, 2017, final. Bell appealed the policy. In February of this year, the CRTC issued a notice of consultation seeking input on the text of the proposed change to Super Bowl ads. The court heard arguments in the case in June and the CRTC issued a formal order confirming the proposed rules on Aug. 19. However, in the court ruling Friday, Justice Yves de Montigny, writing for a three-judge panel, said that since the CRTC decision was not yet final, it would be "premature" for the court to rule on it. A BCE spokesman said the company plans to refile its appeal, saying advertisers need clarity on the issue. BCE's Bell has the exclusive rights to air the Super Bowl in Canada and the decision preventing it from substituting its own signal with Canadian advertising is expected to cost the company millions.

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