The Globe and Mail reports in its Thursday edition that the parent company of the
Toronto Maple Leafs is deciding
whether it will formally oppose
rapper Snoop Dogg's
trademark for his marijuana
company, Leafs by Snoop.
The Globe's Alicja Siekierska writes that Calvin Broadus, the rapper known as
Snoop Dogg, filed a trademark
application for Leafs by Snoop
with the U.S. Patent and Trademark
Office on Nov. 17. According
to the application, the trademark
-- which is featured on Snoop
Dogg's marijuana product line
sold in Colorado -- includes the
words Leafs by Snoop "presented
on three lines and superimposed
over a golden leaf design." NHL Enterprises filed a 90-day
request for extension of time on
behalf of Maple Leaf Sports and
Entertainment to investigate
Snoop Dogg's trademark registration.
The extension request was
granted on June 8. Snoop
Dogg is also a pitchman for Canopy Growth. Eric Macramalla, a partner at Gowling WLG who focuses on trademark litigation, said parties generally seek an extension of time to try and settle a potential trademark dispute and avoid costly court proceedings. Mr. Macramalla says MLSE would likely rely on arguments about brand confusion and dilution.
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