The Globe and Mail reports in its Friday edition that BCE boosted its first-quarter profit higher than expected as it continues to attract new wireless customers. The Globe's James Bradshaw writes that the telco added nearly 26,000 net postpaid wireless customers in the first three months of 2016, a season when customers usually make fewer changes. That was well ahead of its main rival, Rogers Communications, which spent heavily on promotions to add 14,000 postpaid wireless subscribers. Although the numbers on new subscribers in the company's Internet and television segments were weaker than expected, the company's adjusted earnings of 85 cents a share topped expectations. "As we see it, BCE's sector-leading wireless results place it in the best position to deal with the higher competitive intensity in the market," said analyst Aravinda Galappatthige at Canaccord Genuity in a note. Bell's average revenue per wireless customer rose 3.6 per cent in the first quarter, while its churn among postpaid subscribers improved to 1.15 per cent. "Clearly our investment has got to be, How do we drive the churn numbers down?" said George Cope, BCE's chief executive officer, on a conference call with analysts.