The Globe and Mail reports in its Thursday edition that the recently proposed Shaw Communications acquisition of Wind Mobile for $1.6-billion will not bring real change to Canadian wireless. Guest columnist Vafa Akhavan writes that will only happen with a disruptive and innovative force buying Wind -- and that is T-Mobile, a U.S. carrier.
Competition works like this: I have been with you for five years, so may I please have the same discount promotion as the new customer? Canadian wireless companies have generally far lower scores than U.S. counterparts in the J.D. Power customer satisfaction studies, and telecom is typically one of the lowest-ranked customer satisfaction sectors.
We tolerate mediocre experience and service. Over the past few years, T-Mobile has launched dramatic new offerings, branded as the "UnCarrier" series. Under chief executive officer John Legere, it has been transformed, disrupting U.S. telecom and making life simple and easy for its customers. Unlimited everything is the general direction.
T-Mobile has the culture, talent, capital, network and scale to innovate and disrupt, generating dramatic net gains every quarter.
That is what Canada's Big Three would fear.
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