The Globe and Mail reports in its Wednesday edition the Big Three say they have no plans to start selling smart phones on instalment plans with no money down, an option that is widespread among U.S. carriers. The Globe's Christine Dobby writes last week, Apple said it will offer customers the option to lease unlocked versions of its latest iPhones for no money down and 24 monthly payments. Rogers, BCE and Telus, however, have continued to use a subsidy pricing model, saying the U.S. innovation is not for them. Speaking at a telco conference in Toronto, executives from each of the Big Three said they are keeping an eye on the U.S. market, but that is all. "I think it's actually a very healthy market when people put some money down to purchase the product," said BCE chief executive officer George Cope. "But if the market changes, we'll change with the market. We're already subsidizing the handsets a lot as it is, so we'll see how it evolves." Rogers chief financial officer Tony Staffieri similarly said his company has studied the model and would consider implementing it "reactively" if necessary but does not plan to introduce it. "For us, it just doesn't pass the 'so what?' test. Why would we do it?"