The Financial Post reports in its Thursday edition Rogers Communications was noticeably missing at Wednesday's press conference which unveiled the new owners of the Toronto Argonauts. The Post's Christina Pellegrini writes present were Maple Leafs Sports and Entertainment's co-owners BCE and chairman Larry Tanenbaum. The apparent rivals, BCE and Rogers, put their feud aside when they teamed up in 2011 to buy a majority interest in MLSE. Along with Mr. Tanenbaum, the pair own the Toronto Maple Leafs, the Raptors, Toronto FC and the Marlies, among other media assets and real estate. Rogers also owns the Blue Jays and the Rogers Centre. The absence of Rogers from the Argos' new, long-awaited ownership structure suggests that while sports may be the king of live content, not all sports and franchises are made equal. Not only is Rogers busy juggling the other sports teams it either owns or co-owns, but any investment it would have poured into the Argos would have knowingly fed the content pipes and lined the pockets of its foe Bell. Bob Stellick at Stellick Marketing says that if the Argos get better, TV ratings will improve their value. However, that benefit will only accrue to TSN, which is owned by BCE's Bell.