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BCE Inc (2)
Symbol BCE
Shares Issued 840,536,626
Close 2015-05-04 C$ 53.78
Market Cap C$ 45,204,059,746
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BCE's CTV lists sponsors for Amazing Race Canada

2015-05-05 10:30 ET - News Release

Ms. Anika Malik reports

CTV'S THE AMAZING RACE CANADA WELCOMES SEASON 3 SPONSORSHIP PARTNERS

BCE Inc.'s CTV is welcoming The Amazing Race Canada's Season 3 lead sponsors, with returning and new brands joining the amazingly good time. The advertising community has once again embraced the much-loved, crown-jewel series with premiere partners Air Canada and Chevrolet returning for their third straight season, joined by newcomer BMO Financial Group. CTV also welcomed back Dairy Queen, Mentos and Petro-Canada (a Suncor business). All brands will play an integral role in the adventure-filled series, which premieres this summer on CTV. Last summer, season 2 of The Amazing Race Canada was once again the most-watched television program in Canada and remained the No. 1 Canadian series of the year.

"It says a lot about a series when partners return year after year and when new partners want to get in on that action," said Laird White, director, brand partnerships, Bell Media. "We can't wait to collaborate once again with these iconic brands in new and innovative ways. I have no doubt we are poised for our best season yet."

CTV Brand Partnerships is currently working with these brands on unique, custom activations and original branded content across multiple broadcast, digital and social platforms that will complement season 3 of The Amazing Race Canada. Partners will be showcased organically via innovative brand extensions and various in-show integrations throughout the season, and with an on-line presence on CTV website. Specific details will be announced closer to broadcast.

Hosted by Olympic champion Jon Montgomery, season 2 of The Amazing Race Canada was once again the most-watched television program in Canada last summer and the second most-watched program of the entire broadcast year with an average audience of 2.8 million viewers. Anchoring CTV's summer 2015 schedule, season 3 returns with all-new teams, riveting challenges and even more action-packed adventure. Fans are encouraged to follow AmazingRaceCDA on Twitter and stay tuned to the CTV Facebook page for updates.

Commissioned by CTV, The Amazing Race Canada is produced by Insight Productions in association with CTV and with the support of Profiles Television Productions.

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