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BCE Inc (2)
Symbol BCE
Shares Issued 840,536,626
Close 2015-05-04 C$ 53.78
Market Cap C$ 45,204,059,746
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Post says Shaw, others see local TV stations lose ads

2015-05-05 09:22 ET - In the News

See In the News (C-SJR) Shaw Communications Inc

The Financial Post reports in its Tuesday edition times are tough for local television in Canada, with private stations posting a significant decrease in advertising revenue in 2014. The Post's Claire Brownell writes the CRTC released financial information for local television on Monday, underlining the financial squeeze stations are facing in an age of increased competition from on-line video providers like Netflix. Private stations suffered a 7.2-per-cent revenue drop in 2014 to $1.8-billion from $1.94-billion the previous year. Advertisers spent $117.1-million less on local television. Greg MacDonald, a Macquarie analyst, said it is unlikely those numbers will improve. "I think the trend will stay the same or get worse for companies that don't have something unique that can be sold beyond the existing platform," he said. "Companies that have broadcast assets that don't have ownership of their content will be the ones that will be most at risk." Surprisingly, the CBC saw a big revenue bump, bringing in $474.6-million in advertising revenues in 2014, 43 per cent more than the previous year. The CBC's bump can largely be attributed to a full broadcast season of NHL hockey, the Sochi Olympics and the World Cup.

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