05:08:12 EDT Thu 18 Apr 2024
Enter Symbol
or Name
USA
CA



BCE Inc (2)
Symbol BCE
Shares Issued 840,330,353
Close 2015-02-17 C$ 55.57
Market Cap C$ 46,697,157,716
Recent Sedar Documents

Globe says BCE's Bell users can opt out and stay out

2015-02-18 08:04 ET - In the News

The Globe and Mail reports in its Wednesday edition Bell Canada said in a regulatory filing that when its mobile customers opt out of its "relevant ads program," the company no longer keeps track of their browsing activity for marketing purposes. The Globe's Christine Dobby writes previously, users who opted out of the program would no longer see ads aimed at their specific interests, but Bell continued to track what they viewed. The company disclosed the change in a filing related to a complaint the Public Interest Advocacy Centre and the Consumers' Association of Canada (PIAC-CAC) lodged with the CRTC more than a year ago. The public interest groups objected to Bell's move in November, 2013, to begin using customer browsing information to deliver third party advertising targeted at users' interests. Bell says in CRTC filings that it tracks browsing activity on mobile devices and filters the traffic into "categories," allowing it to later show related ads to users that fit those categories. However, the company insists the program does not pass along confidential personal information about its users to advertisers. As of October, 113,000 Bell customers asked to opt out of the program.

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