The Globe and Mail reports in its Friday edition a sweeping review of Canada's television industry yielded its first big changes Thursday. The unbylined item says, however, the CRTC's efforts to modernize traditional TV are a delicate balancing act as the landscape shifts under the TV industry's feet. More than 40 per cent of adults viewed TV shows on-line in 2013, and 29 per cent of Canadians have access to a Netflix subscription. That has left traditional TV giants fighting to keep their subscribers as popular video streaming services challenge established broadcasters with more original shows. Bell Media announced a deal with CBS on Thursday securing long-term Canadian rights on to programming on Showtime. It will air both on traditional TV and the streaming platform CraveTV. Earlier this month, Bell and competitors Rogers and Shaw made deals to bring shows created by Amazon, including the Golden Globe Award-winning Transparent. Jean-Pierre Blais, the CRTC's chairman, has noted that the viewer "is in charge" now, and applauded Bell, Rogers and Shaw for meeting the challenge by launching their own streaming services, Shomi and CraveTV. That, in turn, has made the TV market more crowded.