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Cineplex, BCE's Corner Gas movie extends theatre run

2014-12-10 14:16 ET - News Release

See News Release (C-CGX) Cineplex Inc

Mr. Michael Kennedy of Cineplex reports

BACK BY POPULAR DEMAND - CORNER GAS: THE MOVIE RETURNS TO SELECT CINEPLEX, LANDMARK AND INDEPENDENT THEATRES DECEMBER 12 - 14

Due to popular demand, Cineplex Inc. and BCE Inc.'s Corner Gas: The Movie will receive an extended in-theatre run this weekend. The Cineplex Front Row Centre Event returns to 38 Cineplex, Landmark and independent theatres in select markets across Canada from Friday, Dec. 12, to Sunday, Dec. 14 (tickets on sale Dec. 12; go to the movie's website to purchase tickets or check local listings). The announcement comes as Corner Gas: The Movie continues a special TV sneak peek on The Movie Network (TMN) that began Monday, and in advance of its CraveTV debut this Thursday, Dec. 11.

"Today's announcement speaks to the innovative distribution model for Corner Gas: The Movie and the success of event cinema," said Virginia Thompson, executive producer. "Following the successful five-day theatrical launch event, the film will now feature encore performances in cinemas while on subscription TV and streaming."

Last week, Canadians renewed their love affair with the gang from Dog River, as audiences filled theatres across the country to see Corner Gas: The Movie. Released on 101 screens nationwide, preliminary data from the Cineplex Front Row Centre Events' theatrical debut reports nearly 60,000 moviegoers during the five-day engagement, from Dec. 3 to Dec. 7.

With many shows sold out, the interactive in-cinema event attracted lively audiences across Canada who sang en masse to the Corner Gas theme song, and to a rendition of O Canada performed by award-winning singer-songwriter, Del Barber, and his band The Profiteers. Fans remained in their seats for the duration of the special closing-credit sequence, and regaled the film with applause and standing ovations.

"We were able to work with the producers of Corner Gas to provide a unique, out-of-home experience, which has generated some of the biggest weekend box-office numbers of the year for a Canadian movie," said Michael Kennedy, executive vice-president, filmed entertainment, film buying, for Cineplex Entertainment. "Audiences truly loved sharing the experience of this movie in our theatres!"

"Audience response has been truly incredible -- beyond what we had hoped," said creator, star, writer and executive producer Brent Butt. "There were reports of sold-out theatres from all across the country, and night after night we were overwhelmed by the support and positive messages from fans. We are truly and honestly gobsmacked."

For one last weekend, moviegoers will be treated to a Corner Gas experience exclusive to cinemas, which includes a Corner Gas warm-up show hosted by Mr. Butt and produced by the executive producers of Corner Gas. The 20-minute warm-up show is packed with Corner Gas fun facts, games, quizzes, random giveaways and footage from the Canada-wide Corner Gas singalong, and lots of laughs.

Also exclusive to moviegoers is the film's closing-credit sequence. In addition to bloopers and outtakes from the making of the film, the closing credits include footage of hundreds of fans across the country singing the Corner Gas theme song, "Not A Lot Goin' On," and crowds dancing and singing in the streets of "Dog River" led by Corner Gas songwriter Craig Northey and two of its stars, Mr. Butt and Fred Ewanuick.

Corner Gas: The Movie is currently airing on The Movie Network (and its multiplex channels) another 14 times before ending its run on Dec. 13. Following its TMN sneak preview and this weekend's theatrical release, Corner Gas: The Movie makes its supersimulcast network premiere on Wednesday, Dec. 17, at 8 p.m. ET/PT on CTV, CTV Two and CTV Go, and debuts Monday, Dec. 22, at 8 p.m. ET/PT on The Comedy Network. Corner Gas: The Movie will also be the first Canadian program to receive a first-look screening on Bell Media's CraveTV when the premium subscription TV streaming service launches Thursday, Dec. 11. A special collector's edition DVD and Blu-ray will be released prior to the holidays.

Headlined by creator and comedian Mr. Butt, Corner Gas: The Movie stars the original award-winning ensemble cast including Gabrielle Miller, Eric Peterson, Mr. Ewanuick, Janet Wright, Lorne Cardinal, Tara Spencer-Nairn and Nancy Robertson. Written by Mr. Butt, Andrew Carr and Andrew Wreggitt, and directed by David Storey, who served as key director on the series, the movie was shot in Saskatchewan last summer.

Corner Gas: The Movie is an interprovincial co-production produced by Corner Gas The Movie (Ontario) Inc. and Corner Gas The Movie (Saskatchewan) Inc., in association with Bell Media, Telefilm Canada, Cineplex Entertainment, Tourism Saskatchewan, Creative Saskatchewan, the Canada Media Fund, the Bell Fund, Cogeco and Prairie Pants Distribution Inc. Corner Gas is distributed worldwide by Prairie Pants Distribution. The collector's edition DVD will be distributed across Canada by Video Services Corp. (VSC).

About Prairie Pants Distribution

Prairie Pants Distribution is the worldwide distributor of Corner Gas: The Movie. The company is owned and operated by Corner Gas executive producers Ms. Thompson (Verite Films: Corner Gas, Insecurity, Renegadepress.com and Incredible Story Studio), Mr. Butt (Sparrow Media: Corner Gas, Hiccups and No Clue), and Mr. Storey (Aslan Entertainment: Corner Gas, Hiccups, Keep Your Head Up Kid: The Don Cherry Story, Blackfly).

About Telefilm Canada

Telefilm is dedicated to the cultural, commercial and industrial success of Canada's audiovisual industry. Through its various financing and promotion programs, Telefilm supports dynamic companies and creative talent here at home and around the world. Telefilm also administers the programs of the Canada Media Fund.

About Video Services

Founded in 1993 by former rock critic Jonathan Gross, Video Services is a leading, independent, all-platform film distributor with offices in Toronto and Los Angeles. VSC's DVD catalogue includes Corner Gas; Sharknado; Comedy Now! Starring Russell Peters; and Spectacle: Elvis Costello With.... Recent theatrical releases include Union Square, with Oscar winner Mira Sorvino, Alan Partridge starring Steve Coogan, and the Israeli horror sensation Big Bad Wolves. VSC has an eclectic 2014 slate that features Cannes selection Life Itself; TIFF Midnight Madness People's Choice Award winner What We Do in the Shadows; Sundance Festival favourite White Bird in a Blizzard; and the horror film ABCs of Death 2. VSC is also restoring the historic 1984 Canada Cup DVD in late 2014.

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