The Financial Post reports in its Thursday edition Bell Media has invested heavily in its new video-on-demand service called CraveTV, but it is "not cannibalizing" any resources from its traditional television programming, said Bell Media president Kevin Crull. The Post's Armina Ligaya writes Bell Media's CraveTV offers 10,000 hours of content in a battle for streaming supremacy with Netflix and Shomi. The new service will be available on Dec. 11 for $4 a month only to those who already have a TV subscription with Bell, Eastlink or Telus Optik TV. Bell expects to double CraveTV's catalogue in the next 12 months. Mr. Crull would not disclose how much Bell has invested in CraveTV, previously code-named Project Latte, but said the company did not hire additional staff to launch the platform. Bell's entry into the streaming race as more consumers cut the cable cord comes after it shed 200 full-time positions this year amid a "challenging advertising market." Bell's tactic of offering CraveTV only to TV subscribers may not convince cord-cutters to reconnect, but it is meant to keep its existing customers or delay their move to on-line media consumption, said Maher Yaghi, an analyst with Desjardins Securities.