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BCE Inc (2)
Symbol BCE
Shares Issued 833,285,866
Close 2014-10-15 C$ 47.12
Market Cap C$ 39,264,430,006
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BCE's Astral to put digital ad screens on TO bus stops

2014-10-16 16:02 ET - News Release

Mr. Olivier Racette reports

ASTRAL OUT-OF-HOME TO INSTALL DIGITAL FACES IN ITS TORONTO TRANSIT SHELTERS

Astral Out-of-Home, a division of Bell Media, will deploy 40 digital transit shelters in Toronto by December, 2014. The launch of this new street furniture product -- the first of its kind in downtown Toronto -- enables Astral Out-of-Home to solidify its leading position in the digital advertising market. Equipped with 84-inch LCD screens, Toronto's transit shelters will be the first digital network in Canada to offer advertisers the option to display their campaigns in brilliant 4K high definition.

"Astral Out-of-Home thrives on innovation and its commitment to be a Canadian leader in digital advertising," said Luc Quetel, president, Astral Out-of-Home. "The installation of digital faces in transit shelters will give an even more dynamic and modern focus for transit shelters in Toronto."

Designed by Kramer Design Associates, the new digital transit shelters will be installed in strategic locations throughout downtown Toronto. The digital faces are programmed on demand and managed remotely from Astral Out-of-Home's state-of-the-art broadcast control centre.

Forty faces will initially be installed and fully operational by December, 2014, just in time for the holiday season, the advertising community's busiest time of year. Plans to expand the network will continue throughout the year.

"Astral Out-of-Home is committed to regularly offering the advertising community new opportunities to reach consumers," said Jordana Fatsis, vice-president, sales, Astral Out-of-Home. "We are doing just that by adding these digital faces in the transit shelters of Canada's largest market."

As a partner of the City of Toronto, Astral Out-of-Home operates the city's street furniture program by delivering practical street furniture elements, including transit shelters, litter and recycling bins, newspaper boxes, information pillars with neighbourhood maps, columns displaying public service announcements, bike racks, automatic public washrooms, and benches across Toronto.

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