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BCE Inc (2)
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BCE's Bell advertises season 3 of 24CH

2014-10-09 12:07 ET - News Release

Ms. Martine Turcotte reports

THE MONTREAL CANADIENS AND BELL PRESENT THE THIRD SEASON OF 24CH, AVAILABLE ON TV, INTERNET, SMARTPHONES AND TABLETS

The Montreal Canadiens and BCE Inc.'s Bell will bring back the hotly anticipated documentary series 24CH, airing weekly on RDS, Canal D, CTV Montreal, Bell Local and the Bell TV app. Bell customers can access 24CH Premiere on the Bell TV app, and 24CH The Quiz, a new fan-interactive segment for this season, on Bell Local from Fibe TV.

New for the third season of the program, 24CH production teams will follow key Canadiens players on their days off to give a personal perspective on the star athletes, capturing players' everyday lives, visiting their hometowns and meeting their families.

"The last season of 24CH was the first time a professional sports team offered its fans a weekly series for an entire season, and the overwhelming response resulted in even more programming," said Kevin Gilmore, chief operating officer for the Montreal Canadiens. "This season, we'll better acquaint fans with the players and other members of the organization, showing them both at work and outside the Bell Centre and the Bell Sports Complex. We'll discover the Canadiens's world and its global scope by visiting our players' hometowns and CH fans worldwide, along with the places where they get together."

24CH season 3 will explore the entire organization, revealing the strategies behind the global impact of the Montreal Canadiens, and share passionate fan stories from across the country and around the world. This new season also introduces 24CH The Quiz, which will test the fans' Canadiens knowledge in a fun and engaging format. Hosted by Genevieve Langlois, 24CH The Quiz is available on demand on Bell Local.

"Last season, 24CH Premiere ranked among the most-viewed programs on the Bell TV app, and we are proud to continue our work with the Montreal Canadiens to deliver another exciting 24CH season available across all platforms for Bell customers and Habs fans everywhere," said Martine Turcotte, Bell's vice-chair, Quebec.

Produced again this year by Attraction Images, 24CH is driven by a highly talented team that includes producer Martin Metivier and executive producer Olivier Languedoc. Justin Kingsley also returns as 24CH's writer, best known for co-writing New York Times bestseller The Way of the Fight with world UFC champion Georges St-Pierre, and for his work for renowned ad agency Sid Lee and Adidas. Marketing Magazine has previously listed Mr. Kingsley as one of Canada's 25 most creative people.

"The challenge is great and simple -- to give fans a privileged look at the lives of their favourite athletes," said Mr. Kingsley. "Our goal is to find interesting and original ways of telling the stories of hockey's greatest franchise, which is a wonderful honour and huge responsibility."

Where to watch 24CH

Starting today, the first mobile 24CH Flash clip content is available in Bell's Video Zone on the Canadiens mobile app and on-line on the Canadiens website.

Weekly 24CH episodes start Oct. 11 and air every Saturday at 5:30 p.m. on Canal D and 6:30 p.m. on RDS. The series will also be broadcast in English every Saturday on CTV Montreal beginning Oct. 18 at 3:30 p.m.

24CH Premiere, including extra footage, will be available every Friday night on the Bell TV app. 24CH The Quiz will be available on demand on Bell Local (channel 1217) for Fibe TV customers, with a new episode every Saturday. For more information about 24CH, please visit Bell's website.

About Attraction Images

A subsidiary of the Attraction Group, Attraction Images is one of Quebec's largest and most prolific television production houses and creators of content. In 2014, the company will produce over 500 hours of television programming, ranging from prime-time dramas and youth programming to variety shows, documentaries, game shows and magazines, as well as digital productions and feature films.

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