Mr. Wade Oosterman reports

BELL REDUCES WIRELESS ROAMING PRICES FOR JAPAN

BCE Inc.'s Bell has reduced the cost of mobile data voice and data roaming for customers travelling in Japan. The latest example of Bell's commitment to lower roaming prices for Canadian consumers, these Japan rate reductions follow similar decreases for the United States, Europe, Mexico, China, Australia and New Zealand, Bermuda, and Cuba and most other Caribbean islands.

"Bell is focused on cutting the cost of mobile roaming in the countries Canadians travel to the most, and we're happy to add Japan to the list with great new rates on mobile voice and data plans for consumers travelling there," said Wade Oosterman, president of Bell Mobility.

For data users, the new $30 Zone 1 travel data pass for Japan includes 50 megabytes of Internet and other data access, an increase of 30 megabytes and a reduction in the per-megabyte rate to 60 cents from the previous price of $40 for 20 megabytes. The enhanced $100 travel data pass now includes 200 megabytes, up from 50 megabytes previously. Travel data passes offer usage monitoring and alerts and can be purchased before or during travel with the Bell Mobility self-serve app. For voice calling, the new $30 package for Japan offers 60 minutes of calling (previously $40 for 50 minutes) while a new $45 voice-and-text bundle provides 60 minutes of voice, unlimited incoming texts and 200 sent messages (previously $60 for 50 minutes and 200 sent messages). The cost of pay-per-use roaming in Japan has also dropped 33 per cent, now $2 a minute for voice and $8 per megabyte of data. For more about Bell mobile roaming rates in Japan and more than 200 other countries, please visit the Bell website.

About Bell

Bell is Canada's largest communications company, providing consumers and business customers with wireless, TV, Internet, home phone and business communications services. Bell Media is Canada's premier multimedia company with leading assets in television, radio and digital media. Bell is wholly owned by Montreal's BCE. For more information, please visit the Bell website.