Mr. Alec Saunders reports

BLACKBERRY PROVIDES UPDATES TO DEVELOPERS AT BLACKBERRY JAM EUROPE

At its second annual BlackBerry Jam Europe developer event, Research in Motion Ltd., doing business as BlackBerry, today provided updates to the BlackBerry developer community, including updates to the BlackBerry 10 developer tool kit, new benefits of the reward programs and the opening of app submissions in the BlackBerry World storefront vendor portal for the BlackBerry Q10 smart phone.

BlackBerry Jam Europe, fully booked for the second year, follows closely on the heels of the extremely successful global launch of the BlackBerry Z10 and BlackBerry Q10 smart phones on Jan. 30, which highlighted the support and commitment by developers for the BlackBerry 10 platform with 70,000 apps at launch -- more apps than any first-generation mobile platform. In addition, a recent study by Vision Mobile found that 38 per cent of developers identified BlackBerry as their lead platform.

"I have never seen as much excitement and enthusiasm for a platform that compares to what we are seeing with BlackBerry 10. BlackBerry Jam Europe is a great time for us to thank the developer community for their continued loyalty, support and amazing enthusiasm," said Alec Saunders, vice-president of ecosystem and developer relations. "We want to keep that momentum going and are today announcing updates to the tool kit, our reward and incentive programs, and more. We are listening to our community and are evolving our programs to help them achieve success on BlackBerry 10 and be recognized for their efforts and accomplishments."

BlackBerry 10.1 SDK

The updated tools for building or tweaking applications for the BlackBerry 10 smart phone, which features a physical QWERTY keyboard, are now available. The tools will allow developers to optimize their apps to run on the smart phone's 720 by 720 display. The tool kit also contains a new BlackBerry Q10 simulator. Apps built natively for BlackBerry 10 using the Cascades framework have built-in functionality that automatically adjusts to various screen specifications.

Built for BlackBerry app program

BlackBerry continues to support its developer community and reward the effort and work for building quality applications through the Built for BlackBerry app program. At BlackBerry Jam Europe, BlackBerry announced updates to the Built for BlackBerry program, including a top Built for BlackBerry list on BlackBerry World to increase discoverability and marketability of Built for BlackBerry apps. Eventually, the only apps that will be featured on the BlackBerry World carousel will be Built for BlackBerry apps.

Limited edition BlackBerry 10 smart phones

BlackBerry also announced that 12,000 limited edition smart phones are being built exclusively for developers who created apps in time for launch. Developers who had previously qualified to receive a BlackBerry Dev Alpha A or B testing device, and who have an application submitted on BlackBerry World, may apply to swap the testing device unit for the red, limited edition model of the BlackBerry Z10.

BlackBerry World vendor portal open for BlackBerry Q10 app submissions

Developers can now add the BlackBerry Q10 smart phone as a targeted device in the BlackBerry World vendor portal. This will allow developers to have their apps published at the outset, when the BlackBerry Q10 is expected to launch in April this year.

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