Mr. R. James Matthews reports

ARMADA RELEASES Q1 2018 RESULTS

Armada Data Corp.'s interim financial results for the quarter ended Aug. 31, 2017, have now been filed on SEDAR and are available to view on SEDAR and the company's website.

                                        SELECTED QUARTERLY INFORMATION

Fiscal year              2018       2017       2017       2017       2017       2016       2016       2016
Quarter ended         Aug. 31,    May 31,   Feb. 28,   Nov. 30,   Aug. 31,    May 31,   Feb. 29,   Nov. 30,
                         2017       2017       2017       2016       2016       2016       2016       2015

Total revenue        $777,838   $594,625   $568,029   $633,385   $595,147   $611,939   $534,779   $558,736
Comprehensive income
(loss)
before taxes          199,064   (38,395)     51,733    117,740    144,743    175,057     79,419     34,364
Comprehensive income
per share               $0.01      $0.00      $0.00      $0.01      $0.01      $0.01      $0.00      $0.00

The prior-period comparative figures have been reclassified, where necessary, 
to conform to the current-year presentation.

The company's total revenue increased by 31 per cent in the period ended Aug. 31, 2017, to $777,838 from $595,147 in the same period a year earlier. Comprehensive income increased to $199,064 in this quarter, up 38 per cent from $144,743 at Aug. 31, 2016.

The insurance services division experienced an increase in revenue, from $316,525 in the three months ended Aug. 31, 2016, to $359,470 in 2017, or by 14 per cent. the increase in revenue was the result of the concerted effort by the insurance division to process more claims faster.

The company has combined the retail, dealer and advertising/marketing divisions into one segment, known as the Car Cost Canada website, due to the fact that the revenues earned by these divisions comes directly or indirectly from the Car Cost Canada website, and as the company has moved into free trial memberships, the business model for the former retail services division has changed. Car Cost Canada revenue was up 45 per cent to $345,791 from $238,599 in 2016. An increase in dealer sales, along with the expansion into Quebec, accounts for this increase in revenue.

The information technology division revenue increased by 81 per cent to $72,577 in the first quarter of fiscal 2018 ended Aug. 31, 2017, from $40,023 in the same quarter in fiscal 2017. IT continues to offer technical support and website hosting to hundreds of customers, and is developing new customer relationships on a regular basis, as well as offering new services for sale.

Expenses in this first quarter of fiscal 2018 before amortization increased to $568,908 compared with $440,626, a 29-per-cent increase over the same period last year. After the many cost-cutting measures to reduce expenses in 2015 and 2016, the largest increase is in salaries and wages, and advertising expense is up due to new radio advertising campaigns.

As a result of the income reported by the company in this quarter ended Aug. 31, 2017, the company's deficit decreased to $1,007,480 compared with $1,260,984 at the quarter ended Aug. 31, 2016. Earnings per share at Aug. 31, 2017, are one cent, unchanged from one cent per share at Aug. 31, 2016.

Management does not plan on issuing any dividends until further notice.

Outlook

The company's outlook is to maintain the company's current growth pattern, and to continue to find new ways to leverage and monetize the company's new car data, the company's up-to-date factory incentive platform and the company's customer list. The following is a short list of initiatives that Armada is building upon to add shareholder value:

1. Continue to enhance the Car Cost Canada new car data and display quality and membership features and benefits;
2. Build upon the existing Car Cost Canada national on-line and traditional marketing and awareness programs, as well as enhancing the membership registration process;
3. Forge new and sophisticated partnerships with the company's insurance company clients, car business suppliers and new car marketing agencies to increase the Car Cost Canada membership base;
4. Develop new first-to-the-market tools and features that will provide new car buyers with additional tools to improve their new car buying experience and relationships with their new car dealerships;
5. Continue the company's growth pattern in the insurance services division by adding additional Canadian insurance companies to the company's client list.

About Armada Data Corp.

Armada Data is a Canadian publicly traded information and marketing services company, providing accurate and real-time data to institutional and retail customers, through developing, owning and operating automotive pricing-related websites and providing information technology and marketing services to its clients.