Mr. James Matthews reports

ARMADA DATA PARTNERING WITH LEASEBUSTERS QUEBEC TO MANAGE & EXPAND CARCOSTCANADA IN LA BELLE PROVINCE; CARCOSTCANADA PAVES THE WAY FOR A FOUR-FOLD INCREASE IN QUEBEC-BASED TRAFFIC

Armada Data Corp. has signed a partnership agreement with LeaseBusters Quebec in which the two will co-operatively run and manage the Quebec operations of CarCostCanada. The venture will provide a welcome boost to CarCostCanada's time-tested business-to-business (B2B) dealer lead generation program in the province, with member referrals to participating new car dealerships expected to vastly increase.

LeaseBusters Quebec has been marketing the LeaseBusters brand (Canada's No. 1 lease takeover destination) to the province's consumers since 2002. "With LeaseBusters' many years of experience in the automotive industry," states Tom Liebmann, general manager of LeaseBusters Quebec, "we have developed in-depth knowledge of what both customers and dealers want. As a result, we are well placed to assist our clients in achieving a transparent and hassle-free car-buying experience." Backed by firm support from LeaseBusters Quebec, Armada Data will be able to channel CarCostCanada to the Quebec market in a much more robust fashion.

Founded in 1999 as a subsidiary of Mississauga-based Armada Data, CarCostCanada is Canada's first and most advanced membership-based new car pricing website. Established at the dawn of the digital age, CarCostCanada has evolved to become a respected Web-based service, providing its members with a wealth of detailed automotive vehicle pricing data. Through the regularly updated CarCostCanada website, potential new car and truck buyers enjoy exclusive access to confidential comparative information, including every auto manufacturer's dealer cost pricing, incentive programs (publicly advertised or not), factory rebates, and lease and finance rates. CarCostCanada also provides its members with unique and invaluable data gleaned from over 11,000 in-depth surveys contributed by members who have purchased or leased new vehicles in Canada.

CarCostCanada has always sought to be the go-to auto information portal for Canadians coast-to-coast. It was not until 2015, however, that CarCostCanada established a French-language website catering to francophones in Quebec, Canada's second-largest province by population. In consequence, CarCostCanada's marketing efforts in Quebec have been handicapped. "The company's English-language website receives a greater proportion of total traffic from Quebec than the French-language site," explains James Matthews, chief executive officer of Armada Data. "It's a discrepancy that sticks out like a sore thumb."

Under this new, mutually beneficial partnership, Tom Liebmann will be expanding his area of responsibility to include managing this joint venture and setting it on the road to success. Mr. Liebmann's main focus will entail leveraging his Quebec business in order to maximize CarCostCanada membership sales. "We are looking forward to assisting CarCostCanada in expanding its Quebec member base as well as its network of affiliated dealers in Quebec," states Mr. Liebmann. "Being located in Montreal, our vast experience with the Quebec car-buying public allows us to understand the differences and nuances of Quebec clients' thoughts and expectations."

"In terms of marketing, the province of Quebec represents up 20 per cent of the country as a whole," according to Mr. Matthews. "Yet only about 5 per cent of this crucial market is represented in CarCostCanada's customer base. Working together with LeaseBusters Quebec, we have a golden opportunity to bridge that gap." Resolving this issue will enable CarCostCanada to fulfill its core mission to be a truly all-Canadian service offering benefits to all Canadians, no matter where they live.

About Armada Data Corp.

Armada Data is a Canadian publicly traded information and marketing services company, providing accurate and real-time data to institutional and retail customers through developing, owning and operating automotive pricing-related websites, and providing information technology and marketing services to its clients.