The Globe and Mail reports in its Wednesday, July 4, edition that trade wars punish the end consumer as well as the targeted foreign industry. The Globe's Lawrence Martin writes that in the case of the softwood-lumber tariff an exceptionally strong U.S. housing market has created a different set of truths. Canadian lumber producers have recouped the entirety of the tariff from their customers, U.S. builders that have in turn passed along the costs to the American home buyer. Forest Economic Advisors director Russ Taylor says, "The Canadian industry doesn't get much better than this, even with duties." National Association of Home Builders head Jerry Howard says the new tariffs, imposed by the Trump administration "has meant that for the average American homeowner, for a new home, the lumber increase alone cost almost $9,000 (U.S.). It means that many Americans are priced out of the market." So far in 2018, the strong demand for lumber, coupled with the United States' chronic inability to produce enough wood for the homes its citizens want to buy, plus supply and transportation disruptions, have all combined to drive lumber to record prices, above $650 (U.S.) per thousand board feet, the standard measure.