Mr. Mark Nasr reports

AIR CANADA CELEBRATES AEROPLAN'S 35TH ANNIVERSARY WITH BIGGEST CONTEST EVER, ALLOWING MEMBERS TO WIN MORE THAN 35 MILLION MILES

Air Canada is proud to celebrate the 35th anniversary of Aeroplan, Canada's premier travel loyalty program. To mark 35 years of loyalty, Aeroplan is launching its biggest contest yet, with the opportunity for 45 lucky members to win a total of 38.5 million miles.

From Aug. 22 to Sept. 25, Aeroplan is offering members two ways to win. Ten lucky members will have the chance to win 3.5 million Aeroplan Miles and make their dream bucket list trip a reality. In addition, 35 members will be able to win 100,000 miles. Members can register to enter the contest by going to the Aeroplan website and submitting their Aeroplan number.

"We're excited to offer Aeroplan members a chance to make their dreams a reality with our biggest contest to date," said Mark Nasr, vice-president of loyalty and e-commerce at Air Canada. "Air Canada is working hard to make immediate and tangible improvements to Aeroplan, to give members more of what they love: value, ease and flexibility. This milestone celebration is part of Air Canada's continued enhancements and improvements to the Aeroplan loyalty program as we move closer to the additional improvements coming with the relaunch of Aeroplan later next year."

To enter, members simply register their Aeroplan number at Aeroplan's website and share on social media.

Grand prize draws

There will be 10 grand prize draws of 3.5 million miles. After a member registers, every transaction with an Aeroplan partner counts as an automatic entry for the grand prize. Each time you earn miles with any of Aeroplan's 75-plus partners, redeem miles for a flight, hotel stay, car rental, merchandise, activities or donate miles through Aeroplan's member donation program, you are entered for one of these 10 grand prizes. Aeroplan-affiliated cardholders get 35 bonus entries if they make at least one transaction with their card during the contest period.

Share on social media

Win one of 35 secondary prizes of 100,000 miles. Share your picture-perfect trips, tag the people you would go with and use the hashtag withaeroplan for a chance to win a secondary prize. Participants can post every day for more chances to win.

"As Aeroplan celebrates its 35th anniversary this year, our goal is to create Canada's most rewarding loyalty program. We want to ensure members achieve their travel goals faster than with any other rewards programs in Canada," concluded Mr. Nasr. "This contest is an important way to connect with our millions of members by offering exciting and unique ways to earn and redeem miles."

Air Canada recently announced changes to Aeroplan, which represent just the beginning of many improvements being planned ahead of the Aeroplan relaunch in 2020. To make Aeroplan more flexible and member friendly, the changes include full refunds within 24 hours of booking, the option to refund flight rewards up to two hours before departure, a reduction of the Aeroplan refund fee, and complimentary changes and refunds for Air Canada Altitude Super Elite 100K members. Aeroplan has the lowest fixed-fare redemption options among Canadian loyalty travel programs, with only 7,500 miles needed for a one-way, short-haul flight with no advance purchase or round trip required.

About Air

Air Canada is Canada's largest domestic and international airline, serving nearly 220 airports on six continents. Canada's flag carrier is among the 20 largest airlines in the world and, in 2018, served nearly 51 million customers. Air Canada provides scheduled passenger service directly to 62 airports in Canada, 54 in the United States, and 100 in Europe, the Middle East, Africa, Asia, Australia, the Caribbean, Mexico, Central America and South America.