Mr. Matthew Caldecutt reports

YANGAROO LAUNCHES DMDS API FOR SIMPLIFIED INTEGRATIONS ENABLES DIRECT CONNECTIONS BETWEEN MEDIA, TRAFFIC MANAGEMENT SYSTEMS AND YANGAROO'S PATENTED DIGITAL DISTRIBUTION TECHNOLOGY PLATFORM

Yangaroo Inc. has launched its digital media distribution system (DMDS) platform API. It enables advertising agencies and broadcasters to digitally transport the data from their media and traffic management systems into DMDS. This eliminates the need to rekey data, reduces the potential for error in the distribution process, and makes it easier for partners, customers and broadcasters to integrate with Yangaroo while maintaining their existing systems and workflows.

DMDS powers Yangaroo Advertising, a Web-based and hardware-free service that enables senders, such as advertising agencies, to deliver high-quality audio and video files to broadcasters around the globe. It includes the industry's first fully automated traffic management system, called Reporter, which merges personalized traffic instructions with a signed and date-stamped confirmation that traffic instructions have been received, providing a significant competitive advantage.

With the release of the DMDS API, Yangaroo Advertising clients can utilize the industry-leading Web-based user interface, or simply interact with their existing systems by adding a few lines of code. Complex and rich in features, the DMDS API enables access to platform features like integrations with Ad-ID, metadata and quality check (QC) details about media files, and a powerful suite of cloud-based postproduction tools. The API is an extension of the digital media distribution system's existing digital distribution capabilities, which record labels rely on to share their artists' videos with broadcast networks around the world.

"The DMDS API further simplifies how our clients and broadcasters interact with our platform," said Richard Klosa, chief technology officer of Yangaroo. "We think it is important to build an ecosystem that agencies, broadcasters and third party vendors can easily transact data and media files, and our API and support of industry standards facilitates that communication."

"Yangaroo Advertising now offers additional value to the overall process of sending and receiving media files," said Gary Moss, president and chief executive officer of Yangaroo. "We look forward to DMDS becoming an even more integral component of our clients' and broadcasters' operations as a result of the DMDS API's launch."

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