Mr. Darcy Bomford reports
TRUE LEAF SECURES CBD SUPPLY AGREEMENT WITH ATALO HOLDINGS TO LAUNCH BEST-IN-MARKET PET PRODUCT LINE
On May 15, 2019, True Leaf Brands Inc. signed its first cannabidiol (CBD) supply agreement with Atalo Holdings Inc., for the supply of farm-fresh CBD (cannabidiol) oil to support the company's debut line of CBD products for pets, to be unveiled this summer at SuperZoo 2019.
Located in Kentucky -- "The Hemp Capital of the World" -- Atalo is a vertically integrated agriculture and biotechnology company specializing in the research, development and commercialization of industrial hemp. Atalo is well known for its focus on sustainable agronomics, and its proprietary, internationally certified pedigreed seed which yields a farm-fresh, consistent, quality product, grown and processed by seventh-generation Kentucky hemp farmers.
"Today marks an important milestone in the development of our debut line of CBD products for pets," said Darcy Bomford, founder and chief executive officer of True Leaf. "We're developing a best-to-market CBD line with veterinarian-formulated proprietary blends that are tested from seed to shelf. Pet parents will know they are getting the safest, most effective CBD product on the market. With Atalo's supply of top-quality CBD we are confident that we can meet the growing market demand and continue to be the cannabis-for-pets brand that retailers and pet parents trust."
The supply agreement with Atalo ensures access to a steady supply of full spectrum hemp-derived CBD oil for True Leaf to bring its line of CBD products for pets to market. True Leaf is purchasing a regulatory compliant, non-psychoactive CBD product from Atalo with less than 0.3 per cent tetrahydrocannabinol.
"As one of the largest permitted hemp growers in the U.S., we are well suited to supply True Leaf with the highest quality CBD to meet the huge demand for CBD products for pets," said William Hilliard, chief executive officer of Atalo. "Like True Leaf, we are committed to product excellence based on years of research and development and adhering to stringent quality standards. Many of us on the Atalo team are pet parents ourselves and we are proud to supply a CBD product that will help improve the quality of life for pets."
True Leaf's debut line of CBD products for pets will be revealed at SuperZoo, North America's premier pet industry trade show, being held Aug. 20 to Aug. 22, 2019, in Las Vegas, Nev. The new products are expected to begin hitting stores in fall 2019, pending regulatory approval.
The product line will provide extra strength calming support from naturally occurring cannabinoids for overanxious or stressed pets and extra strength support for dogs suffering from poor hip and joint function. The CBD oil used for True Leaf products will be non-GMO (genetically modified organism), pesticide-free and will be processed in Atalo's U.S. Food and Drug Administration (FDA) registered food processing facility, making it one of the top-quality CBD products available in North America.
The term of the supply agreement is an unlimited duration and either party can cancel on prior written notice. Sales volumes will be determined as the agreement matures.
About True Leaf Brands Inc.
True Leaf is a leading global cannabis and hemp wellness brand for pets.
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